• We believe in stringent regulatory compliance before placing products in the market.
  • We believe in good marketing practices and hence we are committed to being transparent and giving out legally possible extensive information about the effects of drugs.
  • We take immense care to get all marketing communications screened for its strict regulatory compliance.
  • Our highly technical prescription based products are advertised only to medical professionals.
  • We strictly do not practice off-label marketing.
  • Our marketing team is thoroughly equipped to promote scientific products and they take prompt care and necessary action in providing response to reasonable requests from healthcare professionals and physicians with published studies and publications.
  • Since our focus is on introducing products and concepts that are new to the Middle East Territories, we take immense concern in providing full scientific materials and knowledge by conducting seminars and CME’s for Physicians and Pharmacists.



To be a niche diversified local pharmaceutical company contributing to the unmet medical needs of the region by developing and providing the best scientific and diversified range of products for UAE and other parts of Middle East people.



To become the most trusted and admired ethical pharmaceutical company by creating enduring value & significance to the society & people of the GCC & MENA region.